Insights & lessons.
Notes on building brands that last: strategy, community, and brand lessons drawn from scripture.
Esther: positioned for such a time.
Esther didn't win her moment by being the loudest voice in the palace. She won it by being ready. Four lessons on positioning from one of scripture's sharpest strategists.
Identity before aesthetics.
A new logo can't fix a brand that doesn't yet know who it is. Here is what to settle first, and how to tell if you skipped it.
Community is the new pipeline.
Followers watch. Members belong. And people who belong stay longer, buy more and bring their friends. Here's how to build a community that grows your business.
Brand Lessons from Scripture.
Some of the sharpest brand strategists in history are found in scripture. In this series we read their stories with a strategist's eye, and draw out lessons any founder can use.
Start with EstherGet the next one first.
Build notes: new insights and Scripture lessons, sent now and then. No noise.
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